WebJun 8, 2024 · Google Analytics 4 and data transfers – are the new privacy measures enough? Regardless, the main problem with Google Analytics remains the same: data transfers between the EU and the US. Google announced that Google Analytics 4 will receive and process data from EU users via domains and servers based in the EU. … WebJan 19, 2024 · EU websites’ use of Google Analytics and Facebook Connect targeted by post-Schrems II privacy complaints. Last fall the European Data Protection Board set up a taskforce to co-ordinate the ...
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WebFeb 10, 2024 · The recent decision by the Austrian Data Protection Authority that the use of Google Analytics violates the EU General Data Protection Regulation could have “far-reaching implications." The decision, published Jan. 13, is the first of 101 complaints filed … WebFeb 2, 2024 · The Austrian data protection authority (Österreichische Datenschutzbehörde; Austrian DPA) recently ruled that the use of Google Analytics violated Chapter V (transfers of personal data to third parties) of the EU General Data Protection Regulation (GDPR) in light of the Schrems II judgment issued by the Court of Justice of the European Union … book of the month black friday
Is Google Analytics illegal in the EU? Yes and no, but …
WebSet the retention period for the Analytics data you collect. User-level Data Access and Portability. Delete end user data stored on a mobile device. Delete end user data stored on Analytics servers. Allow for / Disable Ads Personalization for any property. Use the Google Analytics for Firebase iOS SDK to verify app installation. WebMar 11, 2024 · As a result, Google implemented measures to comply in the context of Google Analytics, which the Austrian, Danish and French Data Protection Authorities (DPA) considered insufficient. As a result, they reached the conclusion that the transfers occurring between the EU and the US with Google Analytics are not performed lawfully. WebMar 18, 2024 · The most impactful change from an EU privacy standpoint is that Google Analytics 4 will no longer store IP address, thereby limiting the data transfers resulting from the use of Google Analytics that were under scrutiny in the EU following the Schrems II ruling. It remains to be seen whether this change will ease EU DPAs’ concerns about ... book of the month club inc